There's a difference between virality and a strong brand.

And I think a lot of people right now are really hot on getting millions of views.

But have they built that connection with their audience?

Most people aren't like Gary and speak in sound bites.

Yes.

And I didn't realize this until I worked for the man.

People don't realize what all goes into Gary V.

Transparently speaking is most people are not that interesting.

For Alex and Layla, they're unbelievably transparent and vulnerable with a lot of L's that they've had.

And I think that it's one of many reasons why a lot of people connected with them very quickly was

in a world where everyone is posturing to try and show all the Ws, they were willing to reveal the L's.

I think majority of the people you ask who who kind of listens and watches this.

It's a lot of entrepreneurs, small business owners, maybe side hustle people.

Encourage them where to start.

If you don't like being on video, do a podcast, just record audio.

I am a huge fan of doing this for the long term, not for a year. And if you hate video and you start off

with video, damn, you're probably not going to do it very long. Alex is great on camera,

but Alex is actually even better at writing. What people don't realize, that's our pillar

content. What is a brand? People are saying, you got to build your brand. What are we building?

I have four questions that I love to ask people

to help them kind of figure out their brand journey.

It starts from.

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