In today's department, it's the expert department.

You are someone who believes you're really good at what you do, but yet you feel either

underpaid or maybe unknown.

Nobody knows that you're the best at what you do.

I have with me, Russell Brunson.

Bestselling author of expert secrets, nineure entrepreneur, and the expert of experts.

Big mistake people make is they're trying to be like, hey, this is who I am.

Like, I can help you.

Like, they don't care about you.

Like, eventually they will, but at first they don't.

They just care about it themselves.

And so it's understanding, like, who am I creating this for?

Like, who's my dream customer?

Who's my avatar? you would have known a year ago, you know now, like, that's what you start sharing. Everybody I know, they're like, bro, if you just commit a year to a weekly webinar,

it'll change your life.

If you do a webinar a week, every week for a year, by the time you're up, you'll never

have financial worries again.

What are some best practices to get people to the next step?

If you ever watch any of my webinars, they're very structured.

I don't deviate. In fact, my script I teach is called the perfect webinar because it's perfect. So the basic gist is...

Honestly, this is so cool. I've only had my podcast for like six months. It has done really well beyond what I could have imagined.

But what is who's it? It's allowed me to be able to interview

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