Welcome to Darren Daily on demand, your most trusted resource to help you become better every day.

Here's your success mentor Darren Hardy.

All of life is a negotiation. You negotiate all day, every day. From the time you wake up to the time you go to sleep, you are negotiating. Whether it is negotiating with your spouse, your

boss, a client, employee, or coworker or suppliers or for the multi-million dollar

merger and acquisition you're after. Learning to effectively negotiate may be the

most important skill you'll ever learn.

Yet no one is taught to negotiate, or to the extent that they're taught at all,

everything that they've been conditioned to believe about negotiation is wrong.

Yesterday we began this discussion by flipping your focus on getting to a win-win situation.

Instead of focusing on how to get your win with a hope that they're happy about theirs as well, you first focus

on what they really want.

What would be a win for them?

And with this information, you hold the power in the value exchange. You control the negotiation. Today we're

going to talk about how to find out how to discover what somebody really wants.

There are three ways to find out. You ready? Number one, ask simple obvious questions like

what is the most important thing to you in this exchange? What do you plan to do with this

company after you acquire it?

What is the money that you gain from this transaction going to go towards after you sell this?

Ask questions that refocuses them on their bigger why, their primary motive.

Because see, this also keeps them from making the mistake of getting lost in trivial ego

battles when you ask these vital questions. Then when they start talking, answering your simple questions,

please shut up and listen. Really listen and keep asking.

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