Starbucks vs Dunkin - A Grande Fail | 5

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 16 March 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Great Recession doesn’t play favorites and both Starbucks and Dunkin are hit hard. As more customers make coffee at home, Dunkin leans into its reputation as the “everyman’s brand” to lure them back. Meanwhile, Starbucks looks to cash in on an untapped beverage market with a risky move. And they both have to contend with public outcry after major PR blunders.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, prime members, you can listen to business wars ad-free on Amazon music.
0:04.6	Download the app today.
0:07.0	It's January 2009, Canton, Massachusetts.
0:17.6	Snow is swirling and sticking to the pavement.
0:20.8	Inside Duncan Donuts headquarters, a dozen marketing executives filing to a conference room.
0:26.0	They're here to see a new advertising campaign.
0:29.0	As they enter, one executive nudges his colleague.
0:32.6	Have you heard about the price tag on this thing?
0:34.6	$100 million.
0:36.4	That's nuts.
0:37.5	How can it be worth it?
0:39.5	The brand marketing officer clears his throat.
0:42.1	Everyone turns toward him.
0:44.2	Believe me, this ad is great.
0:46.2	It's based on four words.
0:48.2	You can do it.
0:50.4	They're frowns deepened.
0:52.1	Doesn't sound like a winner.
0:54.4	Can?
0:55.2	What does that mean?
0:56.6	Well, look how it's spelled.
0:58.5	He dims the lights and turns on the projection screen.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Wondery, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Wondery and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.