When I was a kid in the 70s and 80s,

there was fear of nuclear destruction and death.

And there was TV shows about it that came out

that everyone would watch the whole world,

the whole country would watch these TV shows

about a nuclear holocaust.

And that freaked a lot of people out.

Because at that time, it was us against the Soviet Union

and we were both packed to the teeth with nuclear weapons.

And one misunderstanding, you know,

that the fear was one misunderstanding,

one skirmish that goes sideways,

one mistake by some private,

in a missile silo and the missile's fly,

and it's over just like that.

They had us pretty scared in the 70s and 80s.

But there was another campaign

that actually scared me even more as a kid.

There was a commercial and I,

I don't know if it was a commercial,

I can't really remember clearly

whether it was a commercial or print ads,

...