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It's early 1978 in a parking lot at CBS Studios in Los Angeles, California.

Twenty-four years before Stan Lee sues Marvel.

Stan steps out of his car and walks to the CBS building.

Stan has been making frequent trips to Los Angeles from New York as a part of his effort to break Marvel into the movie and television industry.

Things have been going pretty well.

Until September of 1977, when CBS aired a pilot episode for a live action television show based on Marvel's most popular character, Spider-Man.

When Stan saw it, he hated it.

The network plans to run the amazing Spider-Man series in its upcoming 1978 season, but Stan thinks CBS is killing his most prized creation.

He's here in Los Angeles to let producer Daniel R. Goodman know it.

Stan makes his way through the halls like a man on a mission and finds Daniel waiting in his office.

Ah, Stan, I know why you're here, but before you get worked up, let me tell you that the pilot did really well.

And at a 30 share in the Nielsen ratings, that's a lot of viewers. Highest we've seen in the timeslot all year.

If the pilot was such a hit, then why did the network only order five more episodes to start?

Well, I'm guessing you wouldn't be here if you already know the answer to that.

You're right. The pilot performed poorly in the 18-49 age demographic.

And if a primetime show doesn't do well in that demo, the show doesn't last.

Stan, Spider-Man, it's a comic book hero.

Kids love him, but it's not so easy to sell to adults.

You're kidding me.

We proved at Marvel that it can be done, and your own network proved it with the incredible Hulk.

Along with Spider-Man, Marvel sold CBS the television rights to the Incredible Hulk,

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