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The Economics of Everyday Things

Stadium Names, from The Indicator

The Economics of Everyday Things

Freakonomics Network

Business

4.81.2K Ratings

🗓️ 22 November 2024

⏱️ 11 minutes

🧾️ Download transcript

Summary

How did Florida International University’s new football stadium come to be named after the rapper and singer Pitbull? Adrian Ma and Wailin Wong of The Indicator from Planet Money explain.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, it's Zachary.

0:06.3

Today, we're bringing you an episode of a terrific podcast called The Indicator from Planet Money.

0:12.3

It's from NPR.

0:13.9

Each episode takes a look at one facet of the business or economic world, and it does it in

0:19.5

under 10 minutes.

0:22.6

Sometimes they give the story behind the news, like how much impact the president really has on the economy. They cover

0:27.7

trends, too, like which jobs are growing fastest or how weather prediction is getting privatized.

0:33.8

And like us, they try to have fun. In this episode of The Indicator, hosts Adrian Ma and Waylon Wong explore the economics of college sports stadium naming rights.

0:45.7

We hope you enjoy it.

0:50.6

NPR.

1:01.6

Music NPR. This is the indicator from Planet Money.

1:03.5

I'm Adrienne Ma.

1:04.5

And I'm Whalen Wong.

1:05.5

If you drive by any major sports venue, professional or collegiate, in almost any city, there's a good

1:12.8

chance you'll see the name of a bank or a tech company or some other brand that has paid

1:17.8

millions of dollars for the right to name that stadium or arena after themselves.

1:23.1

Yeah, and some of these sponsored stadium names can be more than a little clunky.

1:28.7

For example, the Baltimore Ravens play in M&T Bank Stadium.

1:34.3

I also look at this up.

1:35.3

In Pittsburgh, the penguins play at PPG Paints Arena.

1:40.3

Well, in Chicago, we have guaranteed rate field. That's where the White Sox play. That's bad. And people in Chicago, we have guaranteed rate field.

1:44.4

That's where the White Sox play.

...

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