Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an

aspiring writer or an author who wants to be more successful. On this show, you'll learn how to

write and launch a book successfully, all from the top authors and people just like you

who are doing it at the highest level. I'm your host, Chandler Bolt, the founder

of self-publishing school, the author of the book called Published and the CEO of self-publishing.com.

For free training on how to publish a book that sells 10,000 copies, go to self-publishing.com

forward slash free training.

Hey, Chandler Bolt here and joining me today as my friend Jeff Walker.

So you may remember, we talked about Jeff, well, Jeff and I talked on a previous interview about the first launch of his book called launch.

So Jeff is the creator of the product launch formula.

He is the author of the book called launch.

I mean, he's literally transformed the way stuff sold online.

I went through a ton of his stuff.

When I was getting started with my online business,

we followed his process for our first couple of product launches.

I mean, this is how self-publishing school,

we went from like 0 to 1.3,2 million in the

first 11 months, and it was following the product launch formula. So this guy is just, I mean,

created essentially product launches. His students have done over a billion dollars in online

sales from their launches. So the guy knows what he's talking about when it comes to launches. You can check

out the previous episode if you're interested in learning about the first version of his book or

how he hit New York Times bestseller. We talked about how the New York Times kept him off the list.

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