SPS 122: The Bezos Letters: Writing A Great Research Based Book That Sells Well (And Selling International Rights) with Steve Anderson

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 8 September 2021

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Hey there! Get ready for an action-packed episode because today I'm joined by Steve Anderson, the author of "The Bezos Letters" - one of my absolute favorite books from the past few years. We'll dive into the fascinating world of book writing research and also touch on some other interesting topics. During our conversation, we cover a lot of ground, including: Drawing lessons from Jeff Bezos on selling books and growing a companyDeciding between self-help and biography structures for your boo...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt, the founder of self-publishing school, the author of the book
0:24.7	called Published and the CEO of Selfpublishing.com.
0:29.0	For free training on how to publish a book that sells 10,000 copies, go to self-publishing.com
0:34.5	forward slash free training.
0:39.7	Hey, Chandler Bolt here and joining me today is the author of one of my favorite
0:44.9	books that I've read in the last couple years at least.
0:48.6	Steve Anderson, Steve is an expert in strategic risk and business growth and the author
0:53.6	of a book called The Bezos Letters,
0:56.4	14 Principles to Grow Your Business, like Amazon, which has become a Wall Street Journal bestseller,
1:02.2	USA Today, and International Bestseller. Steve helps business owners understand how to leverage
1:07.5	the tension between risk, taking, and business growth. Now, I was telling Steve
1:13.9	this right before we started the interview. This is an awesome book. So if you're a business owner,
1:19.4	you need to buy it and you need to read it. I read a book a week. And this is one of my favorite
1:22.6	books that I've read in the last couple of years. It's easy to read. It's concise. It's written
1:27.2	well. And it's just interesting. I think I've read in the last couple of years. It's easy to read. It's concise. It's written well.
1:28.7	And it's just interesting. I think within the first six months, I think I've read it twice,
1:34.3	which I'm not, I was going to say, if you read that many books, you probably don't read a lot twice.
1:39.5	I don't read a lot twice. And I'm pretty sure it was with either when the first six months or nine months, I reread it because we were coming into an offsite with the company. I'm like, man,
1:48.5	this is really good. And I want to refocus on this. So really, really great book. Steve,
	...

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