SPS 104: How To Create A 1 Page Marketing Plan For Your Book with Allan Dib

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 5 May 2021

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Let's face it: in the world of publishing, the best marketer always comes out on top. Today, I'm thrilled to be joined by Allan Dib, a renowned expert in making marketing simple and effective. In this episode, we delve into the strategies that can transform your book marketing efforts, as well as benefit your business, product, or any other venture. During our conversation, we explore a wide range of valuable topics, including: The power of creating frameworks and their significance in bo...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt, the founder
0:22.0	of self-publishing school, the author of the book called Published and the CEO of Selfpublishing.com.
0:29.1	For free training on how to publish a book that sells 10,000 copies, go to self-publishing.
0:34.9	Forward slash free training. Hey, Chandler Bolt here and joining me today is Alan
0:39.6	Dibb. Alan is a serial entrepreneur, a rebellious marketer, and the number one bestselling
0:45.6	author of a wildly popular marketing book. You may have heard of it. It's called the one-page
0:51.1	marketing plan. He started and grown multiple companies successfully, exited multiple companies in various
0:57.6	industries, and he's really passionate about helping businesses find new and innovative ways
1:02.5	to leverage technology and marketing to grow their business.
1:06.2	So today we're going to be talking about how his book sold so well.
1:09.6	Spoiler, it's got over 4,000 reviews on Amazon and is, as I look right now, still a number
1:17.2	one bestseller in the global marketing category.
1:20.6	And we're also going to be talking about his concept of a one-page marketing plan and how
1:23.9	you can create a one-page marketing plan for your book as an author. This is going to be
1:28.6	fun. Alan, welcome. Great to have you here. Hey, Chandler, pleasure for your own. Yeah, so I want to start with,
1:36.5	why did you write this book? Like, why was this something that was important to you? And where did
1:41.3	the impetus of the idea come from? Well, it was a concept before it ever was a book.
1:48.0	So I was working with my clients and I wanted them to create a marketing plan and as a coach,
1:55.0	I would encourage them, I would guide them, but I got a lot of pushback, you know, too hard,
	...

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