SPS 103: Using Books & Thought Leadership To Grow My 200 Person Marketing Agency with Robert Glazer

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 28 April 2021

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you ready to discover the secrets of using affiliate marketing and partnerships to skyrocket your book sales, all while maintaining integrity and avoiding any scammy tactics? Join me in this exciting interview with Robert Glazer, where we delve into this very topic. In our discussion, we cover a wide range of valuable insights, including: Robert's journey of using books to establish himself as a thought leader and grow his marketing agency, which now boasts over 200 professionals.Demy...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt,
0:21.7	the founder of self-publishing school, the author of the book called Published and the CEO of
0:27.5	Selfpublishing.com. For free training on how to publish a book that sells 10,000 copies,
0:32.5	go to self-publishing.com forward slash free training.
0:38.2	Hey, Chandler Bolt here and joining me today is Robert Glazer.
0:42.9	Robert is the founder and CEO of the Global Partner Marketing Agency called Acceleration Partners,
0:49.0	a massive company over 200 employees.
0:51.4	He's also the author of several books, including Elevate, Friday Ford,
0:55.8	Performance Partnerships and How to Make Virtual Teams Work. Today we're going to be talking
1:00.9	about two things. So how he's using his books to grow his agency, how he's marketed his books
1:05.8	so successfully, that sort of thing. But then also affiliate marketing, aka partnership marketing and how you can
1:12.8	use it to sell more books. So Robert, great to have you here. Thanks for having me, Chandler.
1:17.5	So let's start off, you know, you're running this massive company. You're scaling. You're obviously
1:23.7	a busy guy. Why books? Like, why are books such a big part of your business and
1:28.2	such a big part of your life? Yeah, I mean, it sort of happened by, I mean, our strategy very
1:34.0	early on from a marketing standpoint was to lead in thought leadership and through thought leadership.
1:40.0	And I think we had published, you know, some pretty controversial articles for our industry,
1:45.3	had sort of taken a stance on things.
1:47.7	We also really felt that the industry was on the big precipice of change.
	...

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