SPS 100: The "Duct Tape Marketing" Book Launch: Sell More Books & Get More Referrals with John Jantsch (And How To Negotiate Your Publishing Contract)

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 7 April 2021

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Join me in an insightful conversation with John Jantsch, the acclaimed expert behind Duct Tape Marketing. Discover how this unique approach to marketing can revolutionize your book sales strategy. During our discussion, we cover a range of important topics, including: Unveiling the core principles of Duct Tape Marketing and how they can be applied to effectively market your book.Essential tips for developing a comprehensive marketing strategy tailored to your book's goals and target audien...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt, the founder of self-publishing school, the author of the book
0:24.7	called Published and the CEO of Selfpublishing.com.
0:29.0	For free training on how to publish a book that sells 10,000 copies, go to selfpublishing.com
0:34.5	forward slash free training.
0:43.9	Yeah. Publishing.com forward slash free training. Welcome to the Self Publishing School podcast.
0:46.8	On this show, you'll learn how to write and publish a book that grows your impact,
0:51.0	income, and business, all from people who are doing it at the highest level.
0:55.8	I'm your host, Chandler Bolt, the founder of self-publishing school, the owner of
1:00.2	self-publishing.com, and a host of another podcast called the Seven Figure Principles
1:05.1	Podcast. For free training on how to get your book published, go to sPS free training.com. Let's dive in with today's
1:14.1	episode. Hey, Chandler Bolt here and joining me today is my good friend John Jance. John's been called
1:23.9	the world's most practical small business expert for consistently delivering
1:28.3	real world proven small business marketing ideas and strategies. He's the creator of the duct tape
1:34.4	marketing system. Maybe you've heard of it. And the author of multiple books, including the
1:39.8	referral engine, duct tape marketing, the self-reliant entrepreneur, and his upcoming book,
1:45.4	The Ultimate Marketing Engine. We actually, so a funny story, so John and I have known each other
1:51.1	for years. And I was asking for people about books on referrals so that we can grow our
1:58.0	referral program at self-publishing school. And John's book was one of the
2:02.8	ones that just kept coming up, which is hilarious because it's his book, The Referral Engine,
	...

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