SPS 099: 8 Figures Ecommerce Empire: How I Sold 1 Million+ Journals & Planners (And How To Create GREAT Products) with Cathryn Lavery

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 31 March 2021

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have you ever considered delving into the world of planners and journals? "No content" books have become incredibly popular, but it takes expertise to create a product that people not only purchase but also continue to use. Join me in a captivating conversation with Cathryn Lavery, the brilliant mind behind Best Self Co and the renowned Best Self Journal/Planner. We delve into a variety of crucial insights, including: Unveiling Cathryn's remarkable achievement of selling over 1 million journa...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt, the founder of self-publishing school, the author of the book
0:24.7	called Published and the CEO of Selfpublishing.com.
0:29.1	For free training on how to publish a book that sells 10,000 copies, go to selfpublishing.com
0:34.5	forward slash free training.
0:38.2	Hey, Chandler Bolt here and joining me today is Catherine Lavery.
0:42.6	Catherine is an entrepreneur and creator and the co-founder and CEO of Best Self
0:47.1	Company.
0:48.1	They've took this company from zero to eight figures in less than two years and sold over a million planners and journals. It's a,
0:56.8	it's just an unbelievably fast growing company built around planners and journals. So that's what I
1:02.7	want to talk about today is just how they've sold so many planners and journals, how they,
1:08.0	how she used it to grow the business, like just kind of the mechanics behind that.
1:12.7	There's a lot of good stuff here. Catherine, excited to have you here.
1:16.9	Great to be here.
1:18.7	So first off, why planners and journals? And obviously, Best Self has evolved to be way more than
1:25.3	that now, but why those things and maybe even more
1:29.5	specifically, how did you create the first one? So I mean, we all pretty much create the first
1:37.7	product that we want to exist. So that was kind of me. So I tried like every single planner
1:41.8	out there. I like bought Kickstarter projects, all that.
1:45.5	And it was always like, first of all, they would come dated. So you'd like get them in January or like
	...

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