SPS 071: Extreme Ownership, The Dichotomy of Book Publishing, And Using Publicity To Help Sell 2.5M+ Copies with Leif Babin

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 16 September 2020

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Join me as I sit down with Leif Babin, former U.S. Navy SEAL officer, co-author of the #1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, and co-founder of Echelon Front. In this episode, Leif shares the fascinating story behind the launch of one of the most successful books ever published. With a background as a Navy SEAL and recipient of prestigious awards including the Silver Star, two Bronze Stars, and a Purple Heart, Leif brings a wealth of experience and w...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt, the founder
0:22.0	of self-publishing school, the author of the book called Published and the CEO of self-publishing.com.
0:29.1	For free training on how to publish a book that sells 10,000 copies, go to self-publishing.com
0:34.5	forward slash free training.
0:42.1	Hey, Chandler Bolt here and joining me today is Laif Babin.
0:44.8	Laif Babin, he's a decorated former Navy SEAL.
0:50.2	He's a co-author of the number one New York Times bestselling book, Extreme Ownership.
0:54.6	Now, I'm going to bog down here for a second, but this is, I think, one of the best leadership books of all time.
0:55.6	I've read at least 50, maybe closer to 100 plus leadership books.
0:59.7	I'm obsessed with leadership.
1:01.5	And so you might see this.
1:03.9	I've got a video on the seven-figure principles podcast or on the YouTube channel about
1:08.7	my top five best leadership books of all time.
1:11.6	Extreme ownership is one of those.
1:13.6	Also, we've done this as a book club at self-publishing school internally, at least twice.
1:19.0	It's on the list of books to buy for every new employee.
1:22.2	So we've purchased a lot of copies of extreme ownership.
1:25.7	And anytime someone asks for a leadership book recommendation, that's the first book that I recommend
1:29.9	Extreme Ownership.
	...

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