Sprinkles Cupcake Founder Candace Nelson On Her New Business Book

Radio Cherry Bombe

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4.6 • 592 Ratings

🗓️ 14 November 2022

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

When Candace Nelson and her husband Charles co-founded the Sprinkles cupcake company, their friends and family thought it was a terrible idea. “We were essentially two out-of-work investment bankers looking to bet it all on cupcakes at the height of a low-carb craze,” Candace said to host Kerry Diamond. Not only did Sprinkles become a huge hit, but the couple sold a portion of the business and went on to launch Pizzana, another company built around a much-loved food. Candace, who today is a much sought-after dessert and start-up expert, has compiled the two subjects into a business book titled “Sweet Success: A Simple Recipe To Turn Your Passion Into Profit.” Candace joins us to share the challenges faced in getting Sprinkles up and running, the lessons she learned along the way, and some of the wisdom found in “Sweet Success.” Thank you to Käserei Champignon, the maker of Cambozola cheese for supporting this episode. Subscribe to our newsletter and check out past episodes and transcripts here. Our podcast is recorded at Newsstand Studios at Rockefeller Center in New York City. Our theme song is by the band Tra La La. Happy birthday to The Cherry Bombe Cookbook! More on Candace: Instagram, Website, Sprinkles Cupcakes, Sweet Success, Pizzana

Transcript

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0:00.0	Hi, everyone's listening to Radio Cherry Bombard up, coming to you coming to you from New Stand Studios at Rockefeller Center in New York City.
0:25.0	Each week, we feature interviews with the coolest culinary personalities around.
0:29.3	Joining me today is Candice Nelson, the co-founder of Sprinkles, the world's first cupcake bakery.
0:35.6	Candice isn't here to talk about cupcakes, even though
0:37.7	Sprinkles Red Velvet Cupcakes are very high up on my list of favorite things. Candice is here
0:42.7	to talk about her brand new book, Sweet Success, A Simple Recipe to Turn Your Passion into Profit.
0:49.0	I really wish this book had been around before I launched Cherry Bomb. If you're thinking about launching
0:54.1	a business, especially in the food or drink space, you need this book had been around before I launched Cherrybaum. If you're thinking about launching a business,
0:54.8	especially in the food or drink space, you need this book. It will save you time, money, and heartbreak.
1:01.1	Candice will be with us in just a minute to share some of her hard-earned wisdom and sweet advice.
1:07.2	This episode of Radio Cherry Bomb is supported by Kayserai Champagnon, a 100-year-old cheese producer
1:12.6	and the maker of Cambazola. This fine cheese, which I happen to like very much, is made with
1:18.6	Bavarian Alpine Milk and crafted by master cheese makers dedicated to using all natural ingredients
1:24.6	and traditional methods to create one-of-a-kind cheeses.
1:29.0	Cambazola, a triple-cream, soft-ripened cheese with delicate notes of blue, is truly a cheese
1:34.9	like no other. For a more intense experience, try Cambazola Black Label. Aged longer and colder than
1:41.7	Cambezola Classic, this bold and exceptionally creamy cheese was a
1:46.0	22 best-in-class winner at the renowned World Championship Cheese Contest. To celebrate 40 years in the
1:52.9	U.S. market, Cambezola is giving away three luxurious beach vacations, up to $10,000 in value.
2:00.0	Visit this isfinechease.com for more information and to enter
2:03.7	while you're there, you can find recipes, parings, and the stores near you that carry Campazola.
2:10.1	Don't forget, it's not blue, it's not Bree, it's Cambezola.
	...

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