Sprinkles Co-Founder, Candace Nelson, On Building A Brand From Scratch
Powerhouse Women
Lindsey Schwartz
4.9 • 912 Ratings
🗓️ 27 October 2022
⏱️ 37 minutes
🧾️ Download transcript
Summary
I'm joined by Candace Nelson, the serial entrepreneur known for co-founding Sprinkles, the world's first cupcake bakery and ATM. She takes us behind-the-scenes on how she bootstrapped Sprinkles and revolutionized the dessert industry. She shares tangible tips for bringing your branding vision to life, explains why you should be leaning into your feminine side as a woman in business, and highlights the role that community and mentorship have played in her success.
Candace's latest book, Sweet Success, is a beginner's guide to entrepreneurship from the lens of a first-time founder. She talks about what inspired her to pass her wisdom on to the next generation of changemakers and what readers can expect when they pick up a copy. Plus, Candace gets candid about what it looks like to balance business, motherhood, and life during busy seasons.
In this episode we talk about:
- Looking for opportunities where you can elevate everyday life and challenge the status quo
- The #1 thing mindset shift you have to embrace if you want to charge a premium for your services or products
- Why being consistent is crucial for your brand identity and growth
- How Candace is diversifying and disrupting the venture capital space
- What Candace wishes more people knew about her entrepreneurial journey
RESOURCES:
We're giving away three copies of Candace's book Sweet Success! All you have to do is share this episode and tag @candacenelson + @powerhouse_women on your Instagram Story!
Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!
Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership
CONNECT WITH CANDACE
Follow Candace: @candacenelson
Pre-order her book: Sweet Success: A Simple Recipe For Turning Your Passion Into Profit
Learn more on her website: candace-nelson.com
CONNECT WITH POWERHOUSE WOMEN
Follow Powerhouse Women: @powerhouse_women
Follow Lindsey: @llindseyschwartz
Follow Hannah: @hannahmwells
Visit the Powerhouse Women website: www.powerhousewomen.co
Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity
Transcript
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| 0:00.0 | You know, brand is how you live in your customer's hearts and minds. It's how they feel about you. |
| 0:06.2 | And it's hard to put your finger on, right? But it's knowing who you are, what you stand for, |
| 0:11.8 | the promise you're making to your customer, and how you consistently deliver on that. |
| 0:16.6 | Welcome to Powerhouse Women, the podcast for women who know they are ready for more. |
| 0:23.5 | I'm Lindsay Schwartz, your host and the founder of Powerhouse Women, |
| 0:27.4 | and together we'll unlock the confidence and clarity you are looking for |
| 0:32.1 | to help you get out of your own way and into action around your next big idea. |
| 0:42.6 | Today I'm sitting down with the founder of one of most iconic brands in America. |
| 0:48.3 | It's one of my favorite brands, Sprinkles Cupcakes. |
| 0:52.3 | Candice revolutionized the baking industry when she left her career in |
| 0:56.6 | finance to start Sprinkles, the world's first cupcake bakery and cupcake ATM. She's a serial |
| 1:04.1 | entrepreneur. She's gone on to launch several other brands. She mentors other business owners. |
| 1:09.6 | And she's the author of a new book called Sweet |
| 1:12.3 | Success, a simple recipe for turning your passion into profit, which is available now wherever |
| 1:18.6 | books are sold. And I just loved hearing her wisdom, the things she's learned, the tangible |
| 1:25.4 | steps that we can all put into action, all the way from |
| 1:29.2 | launching her business and bootstrapping it from the beginning, when it started out of her home, |
| 1:34.0 | all the way to selling a significant portion of it, and the lessons she's learned along the way. |
| 1:39.1 | So enjoy my conversation with Candace, and I want you to think about what's the passion that you want to turn into profit? |
| 1:53.4 | Well, I am so thrilled about today's guest and you're going to hear why in just a few minutes. |
| 1:59.2 | But Candice, thanks so much for joining me. |
| 2:01.6 | Thank you for having me. |
... |
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