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It's June 2015, and in his Southern California home, Jimmy Iovine jolts awake to the sound of his phone vibrating on the nightstand.

He squints at the clock. It's 6.30 a.m. Nothing good ever happens this early on a Sunday.

Iyevine is 62, wiry, intense, and a legend in the music business.

He's worked with Bruce Springsteen and U2, his record label Interscope Discovery M&M at Lady Gaga,

and he co-founded Beats with Dr. Dre. Now, he's helping launch Apple Music,

which is scheduled to go live in just nine days. For years, Apple's iTunes store dominated digital music, but now Spotify's disrupting that model entirely, ushering in the streaming era.

Apple hopes to use Apple Music to claw back the ground it has lost to its Swedish rival.

Iovine reaches for his phone.

It's Eddie Q, the senior vice president in charge of Apple Music.

Eddie?

Jimmy, have you seen Taylor Swift Apple Music. Eddie? Jimmy.

Have you seen Taylor Swift's Tumblr post?

No.

I was sleeping.

It's not great.

I'll text you the link.

Aivine puts on his thin-framed glasses and pulls up Swift's Tumblr page.

On it, the pop star declares that contrary to

reports, her latest album 1989, won't be available to stream on Apple Music. And she explains why,

because Apple won't pay artists and labels during the service's three-month free trial.

...