Spotify CEO Daniel Ek on the Future of Podcasts

The Colin and Samir Show

Colin and Samir

Business

4.9 • 665 Ratings

🗓️ 26 November 2024

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode the Colin and Samir Show, we sit down with Spotify CEO and Founder Daniel Ek. We talk through Spotify's recent announcements on podcast monetization, discovery and data, and Daniel's vision for the future of video on Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	YouTube accidentally became a podcast platform.
0:03.2	How is Spotify differentiating itself from how YouTube works?
0:07.8	We tweeted out that we were sitting down with you.
0:09.5	Two biggest questions were discovery and revenue.
0:11.9	We're one of the world's largest subscription services.
0:14.7	We're almost the size of Netflix.
0:16.6	We're more than 250 million paying subscribers.
0:19.7	So now creators get the size of the Netflix subscription
0:23.3	base to tap into this is going to be a game changer in how people monetize their content.
0:29.7	Today on The Colin and Samir show, we're joined by the founder and CEO of Spotify, Daniel,
0:33.6	we got to sit down with Daniel after Spotify made some pretty major announcements at an event
0:39.0	in their downtown LA studios. And I think something that was really surprising about the event
0:43.0	was that there was a lot of creators there, not just video podcasters, but YouTube
0:47.9	creators who make all types of different videos. And I think it signifies that Spotify is now
0:52.8	moving in the direction of becoming a video
0:54.8	platform, but with a totally different monetization model. And an entirely different method of
1:01.2	discovery. What we realized after sitting down with Daniel is that these two platforms could not be
1:05.8	more different. YouTube is primarily an ad-backed platform. Spotify is primarily a subscription-backed platform. So
1:13.4	their push and their announcement is they're now going to share premium subscription revenue
1:17.0	with creators. So I'm not sure if this is widely known by creators that you can upload your
1:22.9	content to Spotify using Spotify for creators. And then similar to YouTube, they have a partner program
1:28.4	where you have to post at least 12 episodes. And I think you have to hit 10,000 consumption
	...

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