This is on the media's midweek podcast. I'm Brick Gladstone. This Monday will mark the grand finale of college basketball's biggest event.

ESPN, NCAA college basketball action. The big dance, as it's known, is also the biggest in terms of money expected to change hands.

According to the American Gaming Association, the total bids could combine to $3.1 billion

through bracket pools and wagers as three times more than how much was estimated to have been

bet on this year's Super Bowl.

So March Madness is madness.

All this, because in 2018, the Supreme Court overturned the 1992 law banning state-regulated

sports gambling.

Now 38 states in counting have legalized it, and the industry has exploded.

Oh, you've probably seen the ads.

You think life is short?

Football is short.

The regular season's just 18 weeks.

So cherish every over and under before it's over on Fandul.

Looking for jackpots?

Right this way?

The Draft King's new sports book app.

It's easy.

All you have to do is download it, make a deposit, pick a

sport, place a bet. Boom, goes a dynamite. Out comes the cash. Simple.

Almost every major national sports outlet, ESPN, The Athletic, Bleacher Report, NBC, CBS, The Ringer,

has partnered with at least one of the four major sports betting companies in the

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