SPI 519: Great Storytelling 101: How to Be Remembered & Get Shared with Mike Pacchione
The Smart Passive Income Online Business and Blogging Podcast
Pat Flynn
4.8 • 3.8K Ratings
🗓️ 27 October 2021
⏱️ 52 minutes
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Summary
#519 When I think back on my 13-year entrepreneurial career, I think about some of the skills I've learned to get here, and one of the most important skills is storytelling. But storytelling is not something I've always been good at. In fact, at one point I wasn't great at it at all. But it's a skill that can be learned. When I started sharing lots of content, I realized I needed to learn how to better engage people through stories, to keep them on the page, or screen, or on a podcast like this one. Then, when I started speaking live, I really started to hone my storytelling skills. And there's no other person I can thank more for this than Mike Pacchione, who was my speaking coach back in 2012. I started speaking in 2011, got really hooked on it, and like everything I do, I went and found an expert to help me get better faster and minimize the mistakes. We're going to tell lots of stories today, and break down how stories should be told. Because story is, like I said, what engages an audience. It's what brings emotion to the points you're making. It is what helps transport a person from, "Hmm, I wonder if this is something I should keep paying attention to?" To, "Whoa, what happens next?" This is what brings connection, and storytelling is the key to connection. That's what we're going to talk about today with my former speaking coach, Mike Pacchione. Show notes and more at SmartPassiveIncome.com/session519.
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Transcript
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| 0:00.0 | Sometimes getting an online course just by itself isn't enough to get you where you want |
| 0:04.2 | to go, right? |
| 0:05.2 | You know what this is like. |
| 0:06.3 | Sometimes maybe later, turns into maybe tomorrow, which turns into maybe never. |
| 0:10.0 | And that's just a waste. |
| 0:11.0 | But it doesn't have to be like that. |
| 0:12.4 | If you want education, community, accountability, and the growth that you deserve, you can |
| 0:16.9 | have it all in one spot with SPI's brand new All Access Pass. |
| 0:21.6 | All Access brings education and community together. |
| 0:24.4 | This is community-powered courses. |
| 0:26.7 | All in one roof to support you and hold you accountable. |
| 0:28.8 | It's the best thing that we've created so far to help entrepreneurs like you start building |
| 0:32.0 | real growth in your business. |
| 0:35.0 | Community-led courses are a ground-breaking approach to online learning. |
| 0:37.8 | In one study, the American Society of Training and Development found that 95% of people |
| 0:41.8 | are more likely to meet a goal when they're held accountable by others going through ongoing |
| 0:47.1 | meetings and progress check-ins, etc. |
| 0:48.9 | Which is exactly what we offer. |
| 0:50.4 | You're not just getting access to a course. |
| 0:52.8 | We've designed the All Access Pass to offer several pathways. |
| 0:55.5 | So no matter where you are in your business, even if you're just trying to pick an idea, |
| 0:58.7 | we have a curriculum design for you. |
... |
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