SPI 518: Let's Be Audience Driven
The Smart Passive Income Online Business and Blogging Podcast
Pat Flynn
4.8 • 3.8K Ratings
🗓️ 22 October 2021
⏱️ 12 minutes
🧾️ Download transcript
Summary
#518 “Audience driven.” It's a term that has become a part of our vocabulary here at Team SPI, and it's why we put on the Audience Driven Summit earlier this month. An audience-driven approach is the way we've always believed a business should be built, and it's the stance we're doubling down on today. It's how we believe all businesses should be created. And if you joined us in this Wednesday's episode, you heard how Arvid Kahl built his own business in the exact same way, where you spent some time to build an audience first, and then you understand, well, what does that audience need help with? What are the biggest struggles that they might be having? And then you figure out, well, how can I get a few of these people some results? What works best for them? When you take this approach, you're not going to know all the answers. But you'll find them out as you go along. It takes out the guesswork, because your path toward a sustainable business is driven by your audience. Now, this is a very opposite approach to how many people think about creating a business. But it's how we need to be thinking about building businesses today. Show notes and more at SmartPassiveIncome.com/session518.
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Transcript
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| 0:00.0 | Welcome to the Smart Passive Income Podcast, where it's all about working hard now, so you can |
| 0:07.3 | sit back and reap the benefits later. |
| 0:11.3 | And now your host. He danced in front of the Liberty Bell with his kid and was featured in |
| 0:17.0 | the news, Pat Flynn. |
| 0:20.0 | Audience Driven. This is a term that has become a part of our vocabulary here at |
| 0:28.4 | team SPI within the last about six months and it's largely due to not just because we put on an event |
| 0:35.2 | called audience driven and big thank you to you if you attended that and you |
| 0:39.3 | watch that if you were a partner or a speaker specifically on that, just thank you so so much. |
| 0:45.4 | That just happened last week at the time of this recording coming out. |
| 0:49.0 | Thank you. |
| 0:50.0 | But audience driven has entered our vocabulary and perhaps this is the reason why we named our event, the audience driven summit. |
| 0:57.1 | Because this is the approach that, in fact, we've always taken with business. |
| 1:01.8 | And it's the stance we're taking with how we believe all businesses |
| 1:05.9 | should be created. |
| 1:07.7 | And I know that this is a big thing because our last guest who came on on Wednesday, |
| 1:11.8 | Arvid Call, in episode 517, he built his |
| 1:16.9 | business in the exact same way, where you spend some time to build an audience |
| 1:20.9 | first and then you understand well what does that audience really need help with? |
| 1:25.4 | What are the biggest struggles that they might be having? |
| 1:28.4 | And then you figure out, okay, well, how can I get a few of these people some results? |
| 1:31.9 | What works best for them and no you're not |
| 1:33.7 | going to know all the answers but you find out all the answers as you go along the |
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