How do you build a personal brand and is it worth it to build one if even if it's at a micro level?

The answer is absolutely yes. It starts with understanding what a personal brand is and what it is not.

When people hear personal brand like that term, their mind tends to go to social media followers

YouTube so the way that we define a personal brand is simply the digitization

of your reputation I would say what the goal of a great personal brand is

is to automate trust at scale.

Would you say that building a brand

is maybe the most valuable asset as an entrepreneur or close up there?

I mean certainly a valuable asset. We did a trends in personal branding national research study recently,

so we spent $100,000 on this PhD-led study.

So it's weighted to the US Census.

And we wanted to see like what's the real data on this?

And 74% of Americans say they are more

likely to trust someone who has just because they have an established personal

brand and it goes down the list we ask like people are more likely to work for you.

They're more likely to recommend you. They're more likely to buy from you. They're more

likely to spend more money with you. 30% of Americans say they are more likely to date someone

just because they have an established personal brand so

ou la you know it checks all the boxes

yeah so I think It checks all the boxes. It checks all the boxes. Yeah.

So I think a lot of people who listen to this, I mean they've heard me and others talk about it who have built

personal brands, right?

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