No Date = No AI Love. The End of Evergreen Content! Jay’s SCOOP | Ep. 423

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 3 October 2025

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Marketing’s old “set it and forget it” strategy just got flipped on its head. Jay Schwedelson breaks down why evergreen content isn’t enough anymore and how AI models like ChatGPT, Gemini, and Claude are forcing us to rethink everything. From adding dates and updates to your reports to re-labeling consumer guides for maximum visibility, he explains why recency is now the real SEO power play.

ㅤ

Best Moments:

(00:37) Why evergreen content used to dominate but no longer works in the AI era

(01:22) How large language models prioritize recency over everything else

(02:38) Why stale website pages are invisible to AI citations

(03:15) The 50% boost from simply adding dates or “updated” to your content titles

(04:15) Practical B2B examples like renaming reports with quarters and years

(05:37) Consumer content tricks like “Holiday 2025 Gift Guide” or “Winter 2025 Style Guide”

(07:01) Jay vents about neighbors putting up Halloween decorations way too early

(08:15) Surprise reveal that Nick Lachey will appear at the Guru Conference karaoke contest

ㅤ

Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

ㅤ

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This, Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for Do This, Not That podcast, presented by Marigold.
0:20.0	And once again, marketing has taken everything that we know and is put into like a snowgold. are back for Do This, Not That Podcast, presented by Marigold.
0:27.7	And once again, marketing has taken everything that we know and has put into like a snow globe and shaking it up and things were all changing again. What am I talking about?
0:29.5	So forever, whether you're a business market or consumer market or evergreen content, evergreen offers have been great.
0:37.9	They would just always be there for us.
0:39.2	They would always work.
0:40.0	And what is that?
0:41.0	If you don't know what Evergreen is, it's content that's good all the time, right?
0:46.5	The, if I put out a piece of content says the best subject line formulas and that was the name of the content, it could sit on my website for the next three years, and it would still look like it's okay to do whatever on the consumer side,
0:58.3	how to tie a tie, right? It is content that just can sit there and it's great,
1:03.5	and it would get a lot of engagement. It would get in all the different search queries.
1:09.1	It would always show up in Google.
1:15.7	Evergreen content, Evergreen offers would do incredibly well.
1:19.3	But the game has changed radically.
1:19.8	Why?
1:22.1	Because now everyone's going to different AI tools.
1:22.6	Okay.
1:26.7	We're going to all the LLMs, the large language models like chat, GPT,
1:28.1	Gemini and Claude, and all of them. And what do all these models want? They want recency. They want
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from GURU Media Hub, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of GURU Media Hub and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.