BIG BOOST from Liking + Commenting on Your OWN Posts? + Jay Overshares!! 📈 Jay’s SCOOP | Ep. 399

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 22 August 2025

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Some people feel awkward about liking or commenting on their own social posts, but Jay Schwedelson makes the case that not only is it not cringe, it actually boosts performance. From stacking early likes with company pages to pinning your own comments on Instagram, he breaks down the small hacks that can move the needle on engagement way more than you’d expect.

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Best Moments:

(01:00) Why Jay always likes his own LinkedIn posts within the first 30 minutes

(01:45) How using multiple company pages to like and comment gives posts instant social proof

(02:55) The 40% engagement lift from early self-engagement tests across 100 posts

(03:42) Study of 1.3 million posts shows liking your own LinkedIn content increases reach by 17%

(04:30) The “bonus tip” comment strategy that Justin Welsh uses to spark more visibility

(05:45) Why pinning your own comment on Instagram boosts comment volume by 20%

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Transcript

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0:00.0	Welcome to Do This, Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for Do This, Not That Podcast, presented by Marigold.
0:17.7	And today I'm going to talk about stuff on LinkedIn and Instagram. I'm not supposed to talk about should you be liking your own post. Should you be commenting on your own post? Does it help? And I'm going to rip through all of it. Because you know what? People are like, should I do that? Is that cringe? Is that stupid? Am I wasting my time? And here's the secret. and I'm going to break it all down.
0:44.2	It helps to drive engagement on Instagram, on LinkedIn, and on other platforms. So, let me dig into it right now. So first off, let's talk about LinkedIn. There's a tactic that I do,
0:51.9	that I've been doing for a long time. It works incredibly well and now I have some data to support it.
0:57.0	So when we, when I post something on my LinkedIn feed, okay, and within the first 30 minutes of me posting that, not only do I like my own post, but also I will like the post from different
1:14.0	company pages. My company has. So my company has some company pages. We have one for subjectline.com.
1:19.0	We have one for Guru Media Hub and for another agency that we have. And I'll just change the
1:26.6	thing of a Bob and I will like it from those different accounts. And so right out of the gate, my post will have like three or four likes. Now, that sounds incredibly cheesy. Trust me, I get it. And if you're saying, well, I don't have other company pages to do that. Why not? You could start a company page in three seconds, right? You can go on LinkedIn.
1:45.6	You start a company page. You stick a logo on it.
1:46.5	Like I created a company page for this podcast, the do this, not that podcast company page.
1:51.1	The page is 20 followers.
1:52.8	Nobody cares about that page.
1:53.9	But I can now use that page to like and comment on any social media posts that we put up.
2:00.8	And you're like, well, Jay, that is embarrassing.
2:03.1	That is fake engagement.
2:04.2	That's garbage.
2:05.2	And here's the deal.
2:07.2	And there's data to support it now.
2:08.6	When you see a post and it has no likes and no comments, you scroll by it.
	...

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