Hello, everybody. Welcome to a special episode of HockBlogger Mornings. I am Brian Nemhouser. You can find everything we do on YouTube, TikTok, Instagram, at HockBlogger. You can get our audio versions on Apple Podcast, Spotify, wherever you get your audio pods. Also, look for HockBlogger, and you can get the ad-free versions on patreon.com

slash hawk blogger.

And this episode is brought to you by prize picks.

And all the words that I just said are very, very much related to what we're going

to talk about in this special series about the business behind what everyone on this screen does, creating content,

covering NFL, covering it as a job, and doing it as an independent business, not owned,

not operated by someone else and taking that leap. And part of why I wanted to do this

series was because I get a lot of questions from people about how do you get into this?

What is your advice? Like how does it work? Other people that are just curious about like,

wait, this is your job now? Really? This isn't just some, you know, thing you do in your mom's

basement. Like, how does that all work?

And so I wanted to reach out to some of the best in the business, the people that I consider

great at what they do and others do as well.

And the very first, first group that I wanted to talk to was the two guys behind

bootleg football, E.J. Snyder and

Brett Coleman, who have built a really, really not just successful product and business, but something

that I think just about everybody I know has a lot of respect for. And so the goal here will be to kind of lift the veil on how this all works.

Probably won't get into specific dollars.

We're not going to pocket count in this, but we will get into some of the things that work

and some of the things that don't to kind of make it a little bit more accessible to everyone

out there that's interested.

So first of all, EJ,

...