Welcome to a new special series called The Bathroom Break.

That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.

But I don't recommend both, but that's your choice.

This collab is going to be super fun.

We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com.

Each episode in the series, we are going to go over quick tips about different marketing

topics.

And if you want to be in the bathroom, fine.

Just don't tell us about it.

Thanks for checking it out.

We are back with another episode of the bathroom break.

I'm here with the King of Boko Routon, Jay Shredesen, and it's me,

Daniel. We are going to talk about one of the most talked about topics, I think, on the

internet, but B2B is a little slacking on it. So I want to, we want to open it up,

but we're going to talk about short form video, the TikTokification of the world, what it means

for you and what you can do. But Jay, you want to kick us off? For me personally, about, I would say

eight or nine months ago, I migrated from writing

long posts on LinkedIn with kind of like all sorts of statistics, information, and tips

to sharing video clips of basically the exact same content, but just in a video format of me

talking and whatnot. And I'll tell you for me, it exponentially

changed the type of a quality engagement that I got. The people that are DMing me, the people that

want to connect with me, it kind of elevated all of it. And I think that in general, B2B marketers

...