SPECIAL GUEST!! CMO Thryv Tami Cannizzaro→ AI for Small Businesses! | Ep. 395
Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
4.9 • 1K Ratings
🗓️ 15 August 2025
⏱️ 18 minutes
🧾️ Download transcript
Summary
Small business owners keep asking the same thing: how do you actually use AI without adding more to your plate? With Jay Schwedelson and Tami Cannizzaro, we get real about where AI already works today, from getting found in AI results to handling reviews and easy lifecycle wins. It’s the practical, zero-fluff playbook that helps you compete while you’re still juggling the day to day.
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Grab 25% off GROW 2025 with code JAYPODCAST and register at http://thryv.com/grow-2025 for the October 16–17 event in Arizona.
Hear speakers including Barbara Corcoran, David Heath, Google, Yelp, and meet Tami Cannizzaro on site.
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Best Moments:
(01:45) Tami’s utility-first content strategy that simplifies a complex product into real help for small businesses
(03:00) Over 50 percent of small businesses are already using AI and asking how to get found
(03:18) Getting found in AI mirrors SEO best practices, with user generated content now a difference maker
(06:00) Quick, AI-written replies turn reviews into retention and trust by meeting the need for instant responses
(08:00) One-click automations for birthdays, off-season promos, and service reminders to drive repeat revenue
(12:30) The next wave is helper bots that prompt you first, making AI easier for busy owners
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Partner with Jay: https://www.jayschwedelson.com/contact
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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
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Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
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Leave a comment and follow the show, it really helps us out!
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to Do This, Not That, the podcast for marketers. Each episode is packed with quick tips. |
| 0:08.3 | They're super short, and at the end, we have some fun. Let's jump into it, and thanks for being here. |
| 0:14.7 | We are back for Do This, Not That podcast, and we have an incredible guest, a really good friend of |
| 0:20.0 | mine, Tammy |
| 0:21.0 | Kenizaro is here. Now, who's Tammy? Tammy is the chief marketing officer at Thrive, but she's a |
| 0:25.9 | really big deal. Even before Thrive, she had big positions at IBM, at eBay, at Oracle. |
| 0:32.0 | I mean, a marketer's marketer. And if you don't know Thrive all right they are it for small businesses |
| 0:38.1 | legitimately it helping over 50,000 small businesses worldwide with everything |
| 0:42.9 | from their you know listings on Google to their email sending to their |
| 0:47.2 | billing to reviews if you're a small business and you haven't checked out |
| 0:51.4 | Thrive T H, RYV I don't know what you're doing, but Tammy, |
| 0:54.8 | all the marketing is her fault. We're going to be talking about AI stuff today. I'm so excited to have her here. Tammy, welcome to the show. Thank you so much, Jay. Great to be here. This is going to be fun. All right. So before we get into all of this, I'm just curious about something as relates to your role and thrive because everybody out there is that listening a lot of them are |
| 0:54.0 | marketers okay you're all of this. I'm just curious about something as it relates to your role and Thrive, because everybody out there is that listening, a lot of them are marketers. Okay. |
| 1:14.7 | You're this is not a commercial here for Thrive, but I've always been curious about something. |
| 1:18.0 | Thrive does so much stuff. I go to your website, you have like all this different stuff that you |
| 1:22.0 | as how do you wrap your mind around your go to market and actually marketing Th thrive, because that's got to be hard to tell your story. |
| 1:31.0 | Yeah, it's true. I mean, we, I look at it that we tried to provide, I call it utility for our customers. |
| 1:38.0 | And so, you know, how can we help small business owners with their marketing plans and their marketing strategy, |
| 1:44.0 | getting found online and then marketing strategy, getting found |
| 1:44.5 | online and then engaging customers and getting repeat business. And so we produce lots of content |
| 1:50.4 | around, you know, top ways to market your business, you know, how you get found online, building |
| 1:55.3 | your brand. And the idea is that that kind of draws people in to kind of listen to your, |
... |
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