NEW! LinkedIn & Instagram SECRET Reach Boost!! 📈 Jay’s SCOOP | Ep. 396

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 15 August 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Big social shifts are happening quietly, and Jay Schwedelson is here to help you ride the wave before it crashes. From a hidden LinkedIn trick that boosts your reach instantly to Instagram’s secret preference for posts made in its own app, these are the blink-and-you’ll-miss-them moves that can give you an edge. Plus, a timely subject line tweak that could lift your open rates by double digits and a candid peek into Jay’s post–college drop-off life.

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Best Moments:

(00:01) Why LinkedIn’s new achievement GIFs can spike your engagement right now

(00:02) The “experience section” hack that notifies your entire network

(00:04) How Instagram quietly rewards content made in its Edits app

(00:05) The rapid decline of Blue Sky’s user growth and activity

(00:06) Back-to-school phrases that lift email open rates by 15%

(00:08) Why Jay’s college freshman actually wants Life 360 tracking on

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

Transcript

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0:00.0	Welcome to Do This Not That, the podcast for marketers.
0:06.0	Each episode is packed with quick tips.
0:08.0	They're super short, and at the end, we have some fun.
0:11.0	Let's jump into it, and thanks for being here.
0:14.0	We are back for Do This Not That podcast, presented by Marigold,
0:18.0	and there's a bunch of changes out there right now on social
0:22.1	media platforms and subject lines, small things that are actually a game changer. I don't think
0:28.1	people are aware of that are just happening literally right now. So I want to take you through some
0:33.0	of these quick wins, cost you nothing, take three seconds that you should be thinking about.
0:37.2	The first one is
0:38.6	on LinkedIn. I know how this ridiculous is going to sound. So, you know, when you go on LinkedIn
0:44.4	and somebody gets a new job or they get a new certification and they post one of those professional
0:51.3	like announcement posts where it's like the same gifts of like the
0:57.1	cupcake that you've seen for years or the little exploding fireworks that you've seen for years
1:02.5	on your feed when people have something that they want to say about a milestone.
1:06.4	Well, what just got released like right now, finally,
1:11.0	is that LinkedIn has added 16 new built-in animation gifts
1:17.9	for these announcements, these templates,
1:20.1	when you have these different achievements,
1:22.6	as opposed to the same six that have been out there
1:24.5	for a zillion years.
1:25.9	Who cares?
	...

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