There's a lot of questions out there, but I think that it's now the moment to start, at least

discussing and bringing together people with a strong opinion on that, because we will need to

act fast as soon as possible.

You've been an editor-in-chief over the most transformative decade the industry has faced.

And how have you seen your role evolve?

My job is incomparably different than it used to be 10 years ago, the magazine and the brand,

and the contents we're producing and the beauty we can put together is more important than me

and the people that actually are working in this moment for the brand.

Hi, this is Imran Ahmed founder and CEO of the Business of Fashion and welcome to a special episode of the

BOF podcast. These are unprecedented times,

and unprecedented times called for unprecedented actions.

At BOF, our mission is to open, inform, and connect the global fashion industry,

and fulfilling this mission is more important now than ever.

Across the entire BOF team,

we have been working hard to serve our global community

to help you navigate through the storm of change

that the industry is currently experiencing.

We don't know how long this storm will last,

but we want to do our best to find an opportunity in this crisis.

We are privileged to have access to the best experts, the most

talented creatives, and the smartest thinkers in the fashion industry. And over the coming days,

weeks, and possibly months, we will be bringing our global community together every day in a series

...