All of a sudden, this past week, the way people have been using social media has really changed.

It absolutely is a reset on values, and that's being played out in social media.

You know, where we had a purpose before, now it's really about focusing that clarity of purpose.

You know, culture thrives sometimes in situations like this.

I mean, our artists are vital at this time because they dream the future for us.

You know, they create the roadmap of how we are going to get out of time because they dream the future for us. You know, they create the roadmap of how we

are going to get out of here because they can provide hope in a time of hopelessness.

Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion and welcome to another special

edition of the BOP podcast. Today I sit down

virtually with Jefferson Hack, the founder of Days Media. Jefferson and I have been able to have

conversations over the past decade about the role of media and there's probably no more important time

to have that conversation than now,

as we're all navigating the unfolding humanitarian crisis,

caused by this pandemic, which has now reached more than 170 countries around the world

with more than 400,000 infections and tens and tens of thousands of people who have died.

So what's the role of fashion media in this context?

And how do we as independent media companies navigate this situation?

What is the impact that we can have during this uncharted time?

That's what I speak to Jefferson about on this special episode. So

here's Jefferson Hack inside fashion. Jefferson. Hey, Emran. How are you? Man, I'm here. I'm happy to be

talking to you. And thanks for inviting me to be on the

b of podcast yeah no it's a pleasure to talk you know actually i was thinking this morning

...