Special Edition: SEO for Therapy Websites

Counselling Tutor

Ken Kelly and Rory Lees-Oakes

Education, Courses

4.6 • 636 Ratings

🗓️ 2 January 2024

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Special Edition: SEO for Therapy Websites In this special episode of the Counselling Tutor Podcast, listen as your host Rory Lees-Oakes speaks with Dara McLaughlin from WebHealer about SEO for therapy websites. Things to include in your therapy website for better SEO: Think about what potential clients are looking for - what keywords will they be searching? Do you have a specialty? E.g couples counselling. Include your location to ensure you're gaining clients in your local area. These keywords and phrases need to feature prominently on your website. The more niche you can be, the better - this cuts down your competition. What does your therapy website need? It's important that you have a website for your counselling practice that is well-structured and easy to navigate. It should have a clear menu and headings. Factor these keywords and phrases into your headings to improve the SEO of your therapy website. There are also important technical elements - having a website that is mobile friendly, fast loading. A successful website should be bringing in clients. Ways to further improve your website: Have a Google Business profile to leverage your local SEO - you are more likely to show up for potential clients in your area. EAT - Expertise, Authority, and Trustworthiness. Include your credentials and a picture of yourself on your website. A picture of yourself is a great way to initially introduce you to a client and begin that rapport. To improve the SEO for your therapy website, consider having a blog. Adding this to your website as a deep dive into a particular subject can work as a gateway to your website. Create content around frequently asked questions. Links and Resources Counselling Skills Academy Advanced Certificate in Counselling Supervision Basic Counselling Skills: A Student Guide Counsellor CPD Counselling Study Resource Counselling Theory in Practice: A Student Guide Counselling Tutor Shop Facebook group Website Online and Telephone Counselling: A Practitioner's Guide Online and Telephone Counselling Course

Transcript

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0:00.0	Welcome to the Counseling Tutor podcast.
0:06.7	The must listen to podcast for counselors, psychotherapists and counseling students.
0:14.9	Here are your hosts, Rory Lee's Oaks and Ken Kelly.
0:34.1	Hello and welcome to the special edition of the Counseling Tutor podcast.
0:37.5	Ken's taking a well-earned break,
0:40.9	but I'm joined today by our podcast sponsor,
0:44.9	Darrow McLaughlin from webhealer.net,
0:49.3	who's going to share some valuable information on SEO.
0:52.6	In other words, how to get your website found.
0:53.9	So if you're a private practitioner or you're
0:54.8	thinking of having a website built, this is going to be super important to make sure that you're
1:00.2	seen on the internet, which is really competitive, and you can be found. So without further ado,
1:06.1	Darrah, welcome back. Hi, I'm worried. How's going? It's going great. It's going great.
1:11.9	It's going great.
1:12.9	So, SEO, first of all, let's get the acronym out of the way.
1:18.4	What is SEO?
1:20.2	Yeah, good point, Rory.
1:21.3	I mean, you know, the internet is full of acronyms, technical terms, but SEO probably
1:27.3	one the most known of terms,
1:29.8	search engine optimization. And really, Rory, when it comes to having a website online,
1:35.3	SEO, search engine optimization is almost, and if not, as important as the website itself.
1:41.8	So really excited to talk about it today, share some really useful
	...

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