Space - Why Shower Curtains are Psycho?
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 10 December 2020
⏱️ 29 minutes
🧾️ Download transcript
Summary
In the first part of this Feature, we interview Patrick Raymond, Founder of Space. Space offers a shower liner that curves away from you without the need for a curved shower rod.
Patrick explains that he isn’t an engineer; he’s a marketing guy who had a problem with shower liners sticking to him. He realized it was a universal problem and decided to do something about it.
For more than a decade, he thought of the idea behind Space. He explains the details of how it works and how he ultimately came up with the idea.
Patrick details how many equivalent plastic straws go into a standard shower liner that just gets thrown away. That further enticed him to take Space to the next level.
He highlights how the pandemic changed his sales and shaped his online platform.
In Part 1, we hear about how Space started, the ecological benefit, and his company's inner workings.
For more on Space, visit: https://moreshowerspace.com/
I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.
Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.
Transcript
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| 0:00.0 | Recorded at Attention Agency Studios, this is not your average entrepreneur or e-commerce podcast, |
| 0:11.8 | and he's not your average host. |
| 0:14.3 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.5 | I called it the space shower liner because the cling is a thing. |
| 0:29.6 | Lots of people are getting sort of attacked every morning by their shower liner. |
| 0:34.8 | It's clinging to your leg, it's clinging to your elbow. |
| 0:38.6 | I'm six foot three. I was fed up and I decided to try to do something about it. And I did. I invented a |
| 0:47.1 | shower liner that naturally curves away from you. So it's not the curved shower rod, but it's a curved shower liner. It works on any |
| 0:56.5 | normal straight rod and just pop it on. So that's the brand. The brand benefit is space, |
| 1:02.3 | and we were able to trademark the word space as it pertains to shower liners and shower currant. |
| 1:10.9 | Biggest Q4 we've seen for e-commerce. |
| 1:14.0 | By now, everyone should be thinking about Q4. |
| 1:16.8 | It's the biggest topic of the year. |
| 1:19.2 | And Mute 6 can make sure you're prepared. |
| 1:21.7 | So if you haven't put together your strategy, it's not too late. |
| 1:25.5 | Mute 6, the agency with $4 billion in revenue for direct-to-consumer brands, |
| 1:29.7 | can make sure you're prepared for the holiday season. Mute 6 even has a proven winning |
| 1:34.1 | formula for Q4. They roll it out for all the brands every year, and they have been |
| 1:39.5 | dominating this space for nearly eight years, growing and scaling the most recognizable e-commerce brands. |
| 1:46.5 | Now, I've interviewed a lot of Mute 6 clients for this podcast, and they're the best in the business. |
| 1:51.6 | If you're ready to take your brand to the next level, get in touch with Mute 6. |
| 1:56.6 | Now, you can also get a free digital marketing consultation when you visit mute6.com |
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