Amazi Foods - Passion and Plantains

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 9 December 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the second part of this Feature, Renee Dunn, CEO & Founder of Amazi Foods, remarks on how lucky she feels to follow her dream and live her passion. She’s in love with the idea of Amazi Foods, which is why her company has seen so much success.

She got a lot of support from her family and friends to make the initial jump.

Renee talks about how many iterations it took to get her final recipe. She would take her products to a farmer’s market, get feedback, and then tweak the recipe.

She goes into detail about the current products that Amazi Foods offers. She always aims for three or fewer ingredients that have bold flavors and unique textures. Of course, everything they offer is very nutritionally dense.

In part 2, we hear about the product family, how the final recipes were made, and how passionate Renee is.

Join us while Ramon Vela interviews Seema and Sunny for The Story of a Brand, and listen to them share the inside story.

For more on Amazi Foods, visit: https://amazifoods.com/

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This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.
If you are looking back on this year wondering what went wrong or what could have gone better or starting putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

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This episode is also brought to you by Klaviyo - https://www.klaviyo.com/

Transcript

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0:00.0	Recorded at Attention Agency Studios.
0:08.2	This is not your average entrepreneur or e-commerce podcast.
0:11.8	And he's not your average host.
0:14.4	This is the story of a brand with your host, Ramon Vela.
0:21.6	And he kind of looks at me one day.
0:23.6	I think he was dealing with some of the, like,
0:25.6	annoying things about customs, I don't know.
0:28.6	And he was kind of looking at me, and he was like,
0:30.6	how do you persist?
0:32.6	Like, why have you kept up with this for four years?
0:35.6	And I think, well, hey, I think I'm a persistent person.
0:38.9	But I think it really does come down to that, that like there's a much bigger problem,
0:45.2	and hence much bigger possibility and excitement of opportunity with this than there is with
0:52.2	just like, hey, I discovered a really cool, you know, and this is no shade to anybody else, but I personally wouldn't have been motivated by, I made this really delicious cookie and I want to share it with the world.
1:03.0	Like I personally don't think that that would have kept me going. And so to have just this huge chain of relationships and the spinoffs that that can create is really exciting to me.
1:16.6	And so that's sort of, I think, a blessing.
1:23.6	What do fast-growing direct-to-consumer brands like Brooke Lennon, Chubbies, and Hint have in common?
1:29.6	They all grow with Clavio.
1:32.2	Clavio is the ultimate marketing platform for e-commerce brands.
1:35.4	It gives you everything you need to send memorable, branded emails, text messages, and more
1:40.7	so you can build strong relationships that keep your customers coming back.
1:45.1	And smart targeting is Clavio's superpower. It's built for creating ultra-specific audience segments
	...

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