Recorded at Attention Agency Studios.

This is not your average entrepreneur or e-commerce podcast.

And he's not your average host.

This is the story of a brand with your host, Ramon Vela.

If you're replacing your shower liner twice a year, you're throwing away 10 straws a day.

Landfill or ocean. That's how much plastic it is, right?

Wow.

So just putting an end to single-use plastic, it was important to me.

I could have made this in anything.

I could have made it in single-use plastic and had a much better revenue stream.

But I'm just not going to do that.

I'm perfectly happy delivering a product that works well, looks nice, at a good price,

and I can sleep at night.

But that's not how multinational corporations work.

They work on repeating revenue streams.

And, you know, interestingly, the pandemic has changed a lot of things

because now there's a lot more value buyers.

There's a lot more, you know, online purchases.

And it's less someone at a very major retailer in the bed and bath category

if you could guess told me that on a cubic dollar per cubic inch basis that the shower liner section

of that store was the most profitable.

Because everyone just got a new liner. Oh, that fresh, clean feeling.

...