Southwest vs. American - Clearing the Runway | 1

Business Wars

Audible

History, David Brown, Business, Management

4.6 • 13.5K Ratings

🗓️ 11 September 2018

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Texas in the 1960s, Rollin King had a crazy idea. He wanted to create a no-frills airline service that served San Antonio, Dallas and Houston. All he and his lawyer had to do was convince the Federal Regulations Bureau that they had no jurisdiction on flights that never left Texas. Of course getting Southwest off the ground would have been a lot easier if they had any planes…

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Transcript

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0:00.0	Hey, prime members, you can listen to business wars, add free on Amazon music.
0:04.6	Download the app today.
0:07.0	It is the spring of 1966 in Steamy, San Antonio, Texas.
0:20.6	Two men with booming voices are talking business over whiskey at the bar of the St. Anthony
0:24.9	Hotel.
0:26.4	35-year-old Rollin King pushes his glass forward.
0:30.5	11-other scotch, rocks.
0:33.1	King runs an investment company and he's drinking with herb Kellerher, whose law firm
0:37.2	represents King's business interests.
0:40.1	Kellerher taps his glass.
0:41.7	Another wild turkey rocks from me, please.
0:44.4	Both men are tall and athletic, and transplants to Texas.
0:48.4	King gets to the point.
0:49.8	Herb owner talked to you about this airline idea we discuss the other day.
0:53.3	Come on, Bill, let's not.
0:54.9	You've already gotten creamed in the airline business.
0:57.8	Three years earlier, King bought wild goose flying service and rebranded it Southwest Airlines.
1:04.4	The charter service shuttles San Antonio businessmen around the state.
1:08.6	But it failed, and King is salvaging what he can.
1:12.5	After I ditch those beach crafts, I want to build an all-jet service operation that will
1:16.2	compete with Braniff and Texas International and American Airlines.
1:20.3	Those used to King's oddball business ideas.
	...

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