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From Wondry, I'm David Brown and this is Business Wars.

We've spent the last three weeks covering a soda rivalry so intense it fizzed over on more than one occasion.

Now we're bringing our series on Coke versus Pepsi to a close.

In a minute you'll hear an interview that's going to wrap it up nicely with a few stories about the soda giants that didn't quite make it into our final episodes.

But first, let's take a trip to the mid-1960s.

The Civil Rights Act has been signed into law.

Vietnam protests are just heating up.

Beetlemania is in full swing and just as the Pepsi generation adds really started to make Coca-Cola sweat,

another underdog took its first steps to becoming a major competitor in a very different industry.

Air travel next week will dive into how one visionary turns southwest airlines from a failed charter service to the most affordable choice for flying

and forced its most established competitor to make changes so it could keep up.

That's right, flying your way toosity our next historic rivalry Southwest versus American Airlines.

We thank you for choosing Business Wars on your podcast journey and we hope you'll join us again for our next series.

And if there's another industry feud you want us to cover, let us know on the I Have an Idea page at Wondry.com.

First, behind the scenes look at the bubbling rivalry between Coke and Pepsi.

Tristan Donovan is an author and journalist based in the UK.

He's written about everything from video games to you guessed it the soda industry.

His book Fizz, How Soda Shook Up the World, is the basis for this series.

And his most recent book dives into the history of board games from monopoly to settlers of Catan.

He's also no stranger to Business Wars. He's the man behind the Nintendo versus Sony series you heard back in May.

Tristan Donovan, welcome to Business Wars.

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