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Business Movers

Southwest | Herbie the LUV Bug | 4

Business Movers

Wondery

History, Entrepreneurship, Business

4.71.6K Ratings

🗓️ 7 July 2022

⏱️ 39 minutes

🧾️ Download transcript

Summary

Herb oversees his airline’s largest period of growth to date. But as Southwest thrives, Herb has to battle new competition, the threat of government regulation, and federal law to secure his legacy at Southwest and protect the corporate culture he’s worked to build.

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Transcript

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0:00.0

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0:07.0

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0:13.0

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0:31.0

It's 2 a.m. on a fall morning in 1987 at a Southwest Airlines dockyard in Dallas, Texas.

0:38.0

Southwest Airlines CEO Herb Keller walked slowly past a maintenance hanger and even though it's two in the morning, he's wide awake.

0:45.0

He's eager to catch up with some of his employees who worked the late shift.

0:49.0

But as soon as Herb arrives, a dockyard worker runs up to him looking for an argument.

0:53.0

Hey Herb, Southwest sucks.

0:56.0

Wait a minute, what's going on here?

0:58.0

No one listens to the dock workers were treated like crap. Southwest sucks.

1:02.0

Herb is disappointed to hear this.

1:05.0

A year ago, Herb had a falling out with a Southwest pilots union.

1:09.0

After working hard to restore that relationship, he made it a priority to listen to his employees and take their complaints seriously.

1:16.0

Herb has encouraged his executive team to do the same.

1:19.0

But now he's worried that the company has left the dock workers down. Herb wants to rectify the situation.

1:25.0

Well, I'm sorry that you feel like nobody's listening to you. Tell me what I can do to make things better.

1:31.0

Well, the main problem we're having is with the rope.

1:33.0

I'm sorry, do you say rope?

1:35.0

Yeah, the rope. The rope we used to wrestle oil drums on and off the trucks to store them in the dockyard.

1:40.0

It's been lost for weeks and no one's replaced it. Herb is thrown off.

1:44.0

He was expecting the dock worker to demand more money or better benefits.

1:48.0

Hold on, you're searching for a rope?

...

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