Sounds That Sell: How companies entice us with sonic candy

Twenty Thousand Hertz

Dallas Taylor

Music, Design, Arts, Music Commentary

4.8 • 4.1K Ratings

🗓️ 1 November 2023

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Since the earliest days of commercial radio, companies have been using sound to worm their way into our brains. And over the decades, they’ve come up with all kinds of sonic tactics to make us want, crave and remember their products. In this episode, we take a whirlwind tour through the sounds of persuasion. This story was adapted from Under the Influence with Terry O’Reilly. Follow Dallas on Instagram, TikTok and LinkedIn. Watch our video shorts on YouTube, and join the discussion on Reddit and Facebook. Sign up for Twenty Thousand Hertz+ to get our entire catalog ad-free. If you know what this week's mystery sound is, tell us at mystery.20k.org Send us a message with your Bass Tape memories at hi.20k.org. Subscribe to Under the Influence with Terry O’Reilly wherever you get your podcasts. Enter to win a free Scarlett audio interface at focusrite.com/20khz. Listen and subscribe to Class of 88 on Wondery. Get 15% off an annual MasterClass subscription at masterclass.com/20k. Support us by supporting our sponsors at 20k.org/sponsors. Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/soundsthatsell Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	It's a new year and many of us are committing to exercising and eating healthier.
0:04.8	But another crucial part of staying healthy is keeping on top of your doctor appointments.
0:09.8	That's where Zoc Doc comes in.
0:12.0	Stop putting off those doctors appointments and go to Zocdoch.com slash Hertz to find and instantly book a top-rated doctor today.
0:19.7	That's Z-O-C-D-O-C.com slash H-E-R-T-Z.
0:24.1	Zocococ.com slash Hertz.
0:34.0	You're listening to 20,000 Hertz.
0:43.3	I grew up in the 80s and 90s, which meant I watched way too many TV commercials. And back then, many of these ads were built around sound.
0:47.3	Ricola!
0:49.3	Rickola!
0:51.3	Take a sniff Pull it out
0:56.0	The taste is gonna move you when you pop it in your mouth
0:59.0	Juicy fruit is gonna move ya
1:03.0	What's that
1:05.0	Wazah
1:06.0	Yeah
1:07.0	Break goodbye a little longer
1:10.0	Make it last a little longer
1:12.1	give your friends long lasting freshness
1:15.2	with big red
1:16.9	I want my baby back baby back baby back baby back baby back baby back baby back baby back baby back baby back baby back
1:21.5	I want my baby that's baby baby baby back red
	...

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