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Twenty Thousand Hertz

Auto-Tone: What will cars sound like in the future?

Twenty Thousand Hertz

Dallas Taylor

Music, Design, Arts, Music Commentary

4.84.1K Ratings

🗓️ 18 October 2023

⏱️ 25 minutes

🧾️ Download transcript

Summary

The sound of a roaring combustion engine is a fixture of modern life. But as electric vehicles become more and more common, these mechanical sounds will gradually be replaced with artificial tones that have been designed from scratch. And once self-driving cars start to take over, there will be an even bigger need for creative and intuitive sound design. In this episode, we explore the future of car sounds with Audio UX Co-Founder Dexter Garcia and Creative Consultant/Futurist John LePore. Follow Dallas on Instagram, TikTok and LinkedIn. Watch our video shorts on YouTube, and join the discussion on Reddit and Facebook. Sign up for Twenty Thousand Hertz+ to get our entire catalog ad-free. If you know what this week's mystery sound is, tell us at mystery.20k.org Check out Dexter Garcia’s work with AudioUX. Learn more about designing the Sounds of Rivian. Explore John LePore’s work designing the future. Go to indeed.com/hertz to start hiring today. Find the right doctor, right now with at zocdoc.com/20k. Visit babbel.com/20k to get 55% off your subscription. Visit shopify.com/20k and sign up for a one-dollar-per-month trial period. Support us by supporting our sponsors at 20k.org/sponsors. Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/autotone Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

One of the best choices I ever made for my health was prioritizing regular checkups,

0:05.7

because when it comes to health, knowledge is power.

0:09.2

Fortunately, ZockDok makes booking a doctor a breeze.

0:12.5

Stop putting off those doctors appointments and go to Zocdoch.com slash Hertz to find and instantly book a top-rated doctor today.

0:20.0

That's Z-O-C-D-O-C-com slash H-E-R-T-Z.

0:24.3

Zocdoc.com slash Hertz.

0:29.6

You're listening to 20,000 Hertz.

0:35.0

If I had to pick the most important sound of the last hundred years, I might choose this.

0:44.5

The internal combustion engine.

0:46.8

But most likely, over the next 30 years, that sound will start to fade away.

0:57.0

In 2022, electric vehicles made up more than 10% of global car sales,

1:02.7

and many experts predict that before long, the majority of cars will be electric,

1:07.1

which raises the question, if we won't hear this sound anymore,

1:14.6

what will we hear instead? So we asked ourselves, how would Mother Nature solve this problem?

1:18.6

That's Dexter Garcia.

1:19.6

I'm a co-founder of a company called AudioUX.

1:22.6

We're an audio branding agency that has a unique specialty in sound design for electric vehicles.

1:28.4

AudioUX was founded in 2017.

1:31.0

That was the same year that a U.S. regulation about the sound of hybrid and electric cars went

1:35.8

into effect.

1:37.1

Earlier this year, President Obama signed the Pedestrian Safety Enhancement Act,

1:42.0

giving auto manufacturers until 2017 to come up with a solution to the

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