Soda Bossa - Inspired by Brazil. Made in America.

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 24 August 2020

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, the Bossa Nova of soda, himself, Denis V Detobel, Founder of Soda Bossa, comes on The Story of A Brand to talk about his company SodaBossa. Denis Detobel’s travels from Central America to Hawaii to California are impressive, but SodaBossa proves that Detobel’s heart will always remain in the hands of Brazil. Through passion, experience, and more importantly, hard work, Detobel works his way up and completes the rite of passage to owning a successful brand. When you’re an up and coming brand, it’s always important to be a lifelong learner. Take the time to learn, observe the actions of others, study, and as Detobel shows, your time will come. There IS positivity in what we experience. Here's his story.

In part one, Denis discusses His travels and inspiration; Building Soda Bossa; The rite of passage; What is the Brazilian Spark; Using the pandemic as a time to pivot & restructure; Adapting the Brazilian version of Coca-Cola for new markets; and more.

Join us while Ramon Vela interviews Denis in Part 1 of this episode and listen to him share the inside story of a brand.

For more on Soda Bossa visit: https://sodabossa.com/

Enquire Labs - https://www.enquirelabs.com/commercefocused
Retention Science - RetentionScience.com/sob

Transcript

Click on a timestamp to play from that location

0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	The brand for anybody that knows about companies and startups is on its infancy.
0:28.1	And it's been a very hard journey, but it's what I call the right of passage.
0:32.8	It's impossible for you to know about everything you need to experience.
0:37.4	I use an example that my grandfather used to say, if you want to own a bakery, learn how to make bread.
0:43.3	So I'm very humbled of being, I mean, I go out sometimes make deliveries myself,
0:49.3	or I go sell the product and I tell they work for the company. Nobody knows that I'm the founder.
0:55.5	And that way, I believe I get a true feedback about what the company is doing
1:01.4	and what everything has been done. Is your marketing ROI being held hostage by mystery traffic or overreported metrics?
1:21.8	Inquirer Labs uses post-purchase surveys to fill attribution gaps and add qualitative context to marketing
1:29.2	analytics. In other words, they emphasize people over pixels and measure the unmeasurable,
1:35.3	and they deliver some of the much-needed performance transparency using the one source that doesn't
1:40.9	have a hidden agenda, your customers. Check out inquirelabs.com forward slash
1:47.7	commerce focused to see why better attribution is just one question away.
1:55.1	Hey everyone, this is Ramon Vela and this is another episode of the story of a brand today as always I have an
2:02.9	amazing entrepreneur founder and a brand that I'm gonna feature today but before I
2:07.8	do let me tell you a little something about my partner to Nuity now to newy is the
2:13.6	largest independent performance marketing agency across the Tripoli of Google
2:17.3	Facebook Amazon and beyond the unite channel expertise with cross-channel strategy is the largest independent performance marketing agency across the Tripoli of Google, Facebook,
2:17.9	Amazon, and beyond. They unite channel expertise with cross-channel strategies to how clients
2:22.5	identify, engage, and acquire customers, then retain and reactivate them on their digital
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.