Bombshell Sportswear - The World's Sexiest Sportswear

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 23 August 2020

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the second part of this Feature, CEO Dominique Zimmermann and President Christian Zimmermann of Bombshell Sportswear, continue sharing their story and their commitment to quality athletic clothing and their customers.

Chris talks about balancing out different roles in order to help Bombshell run smoothly. Whether he was "Kevin from Customer Service" by day or the President of Bombshell, making the jump from medicine to fashion wasn’t always easy for Chris but he quickly learned the ins and outs of running a business as well as understanding the world of women’s athletic wear. Here's the rest of their story.

In part two of this episode, Dominique and Christian discuss Chris Zimmermann’s origins; Marketing through the pandemic; How to keep your products locally manufactured; Listening to the customers and being part of their community; Filling a niche in the market; Choosing the right million-dollar idea; The future of bombshell; Why it was so important to patent their designs; And so much more.

Join us while Ramon Vela interviews Dominique and Chris in Part 2 of this episode and listen to them share the inside story of a brand.

For more on Bombshell Sportswear visit: https://www.bombshellsportswear.com/

Malomo - https://gomalomo.com/cf
Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com/sob

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	I know that everyone thinks of the price.
0:23.4	How much does everything cost?
0:24.5	What are you going to sell it for?
0:25.5	And the margins.
0:26.5	And the fact that we were direct to consumer, we didn't have to worry about that
0:30.6	wholesale margins.
0:31.6	And for that reason, we've never really pursued wholesale because in the
0:34.9	beginning, we're like, we don't care how much it costs.
0:37.3	We just want to
0:37.9	produce the best thing that we can and then we can sell it and then we can worry about the bottom
0:42.4	line and the figures because we just wanted we didn't want to skimp on a on the quality whether
0:47.4	it be the fabrics the elastics the accessories and so from that point on as you grow in a business
0:53.1	and get connections and then you're able to source and as you get your scale, you can get a better cost.
0:59.1	But for us, the most important thing was having a price of a product that was very, very fair and competitive, not worrying so much about the cost of goods.
1:07.9	And then eventually as time went on, then tried to maneuver
1:11.3	into an effective price point. But for us, the most important thing was just getting a great product
1:16.2	at a great price to the customer. And then from that point on, we're just continued. What do fast-growing direct-to-consumer brands like Brook Lennon, Chubbies, and Hint have in common?
1:35.9	They all grow with Clavio.
1:38.5	Clavio is the ultimate marketing platform for e-commerce brands.
	...

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