And hello everybody. Welcome back to another edition of the Untitled Jeff Buck podcast. I'm your host Jeff Gluck. And today I'm talking to a former driver who raced extensively in the late model ranks and also had five starts in the K&E series, racing with the likes of

Matt de Benedetto, Corey LaJoy, Ryan Shurex. And she, yes she, is still involved in NASCAR, but is no

longer a driver. She is the PR rep for Dale Earnhardt Jr. She is Tiff Daniels. The driving portion of Tiff's career is over,

as is the engineering portion. She was also an engineer for Chip Canassie Racing for three years

working on Jamie McMurray's car and Juan Pablo Montoya's car. But she is now basically at the top of the food chain for PR reps

because she's been working with Dale Earnhardt Jr. for the last couple years and is obviously

a valuable member of the Hendrick Motorsports Media Relations team. Now as part of Tiff's job,

she also tweets under the handle at Hendrick 88 team where where she gives updates on what Dale Earnhardt Jr. is up to, as well as race play-by-play during the events themselves.

So I wanted to ask Tiff more about what goes into her job. Of course, I have to tell you that this interview was conducted before the news of Alex Bowman taking over the 88.

Hopefully it will still give you some good insight into what goes into a public relations

representatives job on a day-to-day basis. All right, everybody, I'm here with Tiff Daniels,

and Tiff is going to shed some light on what goes on from a social media standpoint, from somebody that

does driver PR. I don't even know if that's the right term. Yeah, no, that's accurate. We like to

make it fancy and call it media relations, but yeah, PR is easy. Media relations. Okay, so as part of

media relations, you are running an account that's giving

updates on Driver during a race, and a lot of fans are depending on this account. They're

like eager for information. How do you decide what updates to send out? How do you decide,

I'm going to leave this off? So with Dale, obviously, almost any content people want to see, right, the more Dale,

the better for our fan base.

However, you know, there are those moments that I certainly wouldn't want to intrude on with

him on the track.

So I'm mainly giving them a little bit of an insider perspective, but still things that

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