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The Teardown

Social Spotlight with Formula One’s Frank Arthofer

The Teardown

Dirty Mo Media & SiriusXM

Sports, News, Sports News

4.8761 Ratings

🗓️ 26 October 2017

⏱️ 17 minutes

🧾️ Download transcript

Summary

Each week, I ask a member of the racing community to share their thoughts on social media. This week: Frank Arthofer, the global head of digital and new business for Formula One. I noticed you came on board in June. As you get started here, what are some of the immediate challenges that you want … Continue reading "Social Spotlight with Formula One’s Frank Arthofer"

Transcript

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0:00.0

All right, everybody, welcome back to another edition of the Untitled Jeff Gluck podcast.

0:23.9

I'm your host, Jeff Gluck, and today it's a social spotlight version of the podcast with a man named Frank Arthoffer.

0:31.3

Now, Frank is the head of digital, basically, for F1.

0:36.4

His official title is the global head of digital and new business.

0:39.6

He just started there earlier this year in June.

0:43.6

And he's part of the new regime that's come in,

0:45.7

the new ownership group from F1.

0:48.3

And I had a good chance to sit down with him

0:50.8

during the Austin F1 weekend

0:52.8

and talk to him about all things digital strategy

0:55.9

for Formula One.

0:57.3

So take a listen.

0:58.6

All right, everybody.

0:59.2

I'm here with Frank Artaffer.

1:00.7

How are you, Frank?

1:01.4

Good.

1:01.7

Good.

1:02.0

How are you, Jeff?

1:02.8

I'm doing great.

1:03.6

I'm very excited to be here, and I'm very excited to talk to you about F1 and all things,

1:08.6

digital media and things like that.

1:14.0

You know, I noticed I think you came on board in June.

...

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