Welcome to Web3 with A16Z.

Today we're talking about how to make social media work for you rather than overwhelming you.

Whether you're a startup founder, creator, avid doom-scroller, or long-time lurker,

this show has tips and tactics you can use to attract attention, build a following, and level up your

online presence. In this episode, we cover what to do and what not to do, how much of your

authentic self to bring to the table versus merely playing to algorithms, turn your interests

and obsessions into viral hits, and what stand-up comedy has to do with the art of posting.

Our guest today is Gautier Le Mour, aka Goat, a meme maker with a cult following,

who also happens to be the co-founder and chief operating officer of Alongside,

a DeFi project that creates investable crypto market indices.

Joining him is the man behind our handles, A16Crypto social lead Ishver Dusko, as well as me,

your host, Robert Hackett.

The first voice you'll hear is mine, then goats, and after that, ishes.

As a reminder, none of the content should be taken as investment,

business, legal, or tax advice. Please see A16Z.com slash disclosures for more important information,

including a link to a list of our investments. My first question is, why should people spend time on social at all?

There's a few answers, and I think I could make my answer about two hours long.

The first one is you'll probably meet people that will help you in your goals.

That's probably the first piece.

But the second piece is you actually get to know the audience you're trying to reach, build towards that audience, get to tell them things, interact with them. So you're

not just building in your own corner. I think that's the underlining of my thesis.

It takes up so much time, though, to be good at social media when you could be doing other

...