Designing Beloved Brands

web3 with a16z crypto

Andreessen Horowitz

Gaming, Blockchain, Web 3, Blockchains, Open Source, Business, Decentralization, Visual Arts, Computer Science, Ownership, Art, Entrepreneurship, Entertainment, Cypherpunk, Web 3.0, Music, Internet, Cryptography, Crypto, Computing, Web3, Innovation, Distributed Computing, Culture, Public Goods, Creator Economy, Arts, Technology

4.4 • 66 Ratings

🗓️ 30 December 2024

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jason Mayden is the chief design officer of Jordan Brand at Nike — that's Jordan as in former NBA superstar Michael Jordan. He discusses with a16z crypto's Chris Lyons how to build a brand, whether you’re in crypto, sportswear, or another field; plus much more.

Transcript

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0:00.0	Welcome to Web 3 with A16Z.
0:06.4	Today's episode is all about design, creativity, and tastemaking.
0:10.9	Our special guest is Jason Maiden, the chief design officer of Jordan brand at Nike.
0:16.3	That's Jordan, as in former NBA superstar Michael Jordan.
0:20.3	In his role, Maiden is responsible for the look
0:22.5	and feel of iconic products like Air Jordan sneakers and related apparel. In this episode,
0:28.1	Maiden speaks with Chris Lyons, A16C Crypto's president of Web3 Media, about the interdisciplinary
0:34.2	nature of industrial design, the role of humans in an AI world, what makes
0:39.0	fashion and food alike, and how to build a brand, whether you're in crypto, sportswear, or
0:45.0	another field. This conversation originally took place at A16Crypto's Founder Summit in the fall of
0:50.8	2024. Be sure to subscribe to the A16Z crypto YouTube channel,
0:55.0	where you can listen to more from that event,
0:56.9	plus many other thought-provoking talks and resources.
1:00.3	As a reminder, none of the content should be taken as
1:02.8	tax, business, legal, or investment advice.
1:05.6	Please see A16Z.com slash disclosures for more important information,
1:10.7	including a link to a list of our investments.
1:17.3	All right.
1:18.2	All right.
1:18.9	So it's been a long time.
1:21.5	It's from the south side of Chicago.
1:23.5	I sure am.
	...

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