When I started taking social media seriously during the pandemic, I

Also was discouraged from trying to like even create content because back then

Instagram before reals was always paid a play like there was like no way to get reached and

Anyone who had a following usually had like shout-outs and all this other crap and then I remember TikTok came along and

Like people were getting massive reach was zero following

I was like all right. This seems like a fair game to play. Mm-hmm

And so I just start posting and I'm like dude. I just got a hundred thousand followers in 90 days

Making caught I like this is crazy and so I was like all in on making TikToks and then

Eventually obviously Instagram copied and then they did the same thing for a long time of like

Oh, you can make reals and get known and so you know my Instagram grew because of

Their openness now to doing that and then YouTube is the same way, you know, just a much harder game. Yeah, but

Yes, just interesting because you're definitely more incentivized to try and create content if you know that

You're not fighting like this massive battle

It's very short-sighted

I don't know that it's gonna change and I actually think it's gonna get worse. Okay, they're making too much money

And they don't really care about the end user in that sense or the influencer nonsense

Not realizing that the influencers would build them. Yeah, the reason people are staying on these platforms is to engage with influencers

People they look up to their heroes people that cook people that teach people that do yoga like they're there for content

Not just for their friends on social. Yeah, that's an interesting thing now that you're saying that because

When social first started it was about your friends

So like Facebook and my space and everything now when I think about social

It's like yeah, your feed is going to be like

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