The world's largest pizza festival I throw for free that cost me a million dollars to throw every time the world's largest pizza festival

Yeah, I've done it twice for my birthday. Oh, why do you throw that?

I thought it's for a thousand influencers. It's 850 girls 150 guys

And I bring in last time with Steve Aoki and little Wayne

So wait you have 850 girls and what do what are they doing? It's a party. It's a one-day party

So it's a one-day pizza party. Yes, the last one cost me 972 thousand dollars to be exact

Okay, so what how do you even potentially get profitable? I can't I don't charge anything

Okay, so you just charge a million, but you lose a million party. Yes, I just my birthday party, but branding wise

A thousand people with the phones out are posted about my birthday party

Yeah, pizza festival and I did it twice the other one I had

Tiger two chains and whiskey for perform and same thing same venue same thing. Yeah, I'm doing it again next year

and so

That is branding my charity events cost me a ton of money. Obviously. I don't monetize that yep elevator nights

I thought that 52 times it cost me 20 to 50 grand every time

You can do the math on 52 times 20 to 50 grand. I spent over a million dollars doing elevator nights for free

And so some of them are loss leaders for me that are not gonna convert to sales, but stuff happens

Yeah, right when people show up to my birthday parties charity events

Elevator nights, etc

They're talking about me. They're posting about me. They're introducing me. They're doing stuff

It only it only works if you have the back end

Right to do stuff after like that's how I always looked at social media

It's like dude, it doesn't make sense that I'm gonna go spend 50 grand a month like to produce all this content

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