meta_pixel
Tapesearch Logo
Log in
The Tom Ferry Podcast Experience

Social Media Musts for Every New Real Estate Agent | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.81.1K Ratings

🗓️ 25 April 2022

⏱️ 23 minutes

🧾️ Download transcript

Summary

The obvious way to achieve success in real estate is to have a ton of experience and a huge network – basically, already be successful. The other way is to think smarter and get yourself off on the right footing. When your brand is strong enough, experience doesn’t matter. If you’re a new agent, Jason Pantana and I are going to give you the social media strategies you absolutely need to compete with the big fish in your market. And if you’re an established agent, you can go ahead and skip this, because you’re already doing all these things, right?... Right?... One more time – right?... You should all watch or listen to it. Ready, set, go!

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, welcome to a special edition of this week in marketing specifically five moves in social that every new agent should make

0:15.6

I've got my guest here Jason Pantana really host of the marketing show, but Jason

0:21.8

There's so many people coming into the space and one could argue someone's watching this right now

0:25.8

They can be three years in the business. They can be 30 years in the business and they just want to become more relevant

0:30.7

But I want to specifically focus on someone that's been under 12 months in the business

0:34.4

What are the most important moves they've got to make to position themselves online?

0:39.0

So they win so they stand out to at least their friends say yes, he's a real estate agent

0:44.3

Yeah, I love that and I think the first thing that comes to mind right out of the gate is

0:47.7

Hey, you have to obviously set up your different pages and profiles

0:50.7

But you really need to think strategically about okay, what's my profile image?

0:54.5

How do I create matchy-matchy across the web? Okay, I'm gonna help interpret for you

0:59.2

So what do you like across all different platforms? So let's go platforms. Yes, let's go new agent

1:04.2

So Instagram Facebook your Facebook personal profile plus a Facebook business page. Okay, for running ads

1:10.8

TikTok YouTube your Google business link didn't maybe just modified to whatever your new you know your new career versus your old career

1:17.9

Yeah, what about

1:20.8

Zillow realtor

1:22.8

Homelike should I go to all those as like every possible portal you really you really should and so here's a deal

1:28.9

Like we call it search engine results pages when somebody Googles for a realtor or they Google for you

1:33.5

There could be any number of pages that rank but social networks and sites like Zillow

1:38.3

Yelp realtor.com. I know those were like a mix match there

1:41.2

But they all have tremendous SEO so I would actually just call it like it's a Saturday workday

1:45.7

You're gonna go through and kind of I would I would think through like okay

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Tom Ferry, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tom Ferry and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.