Being remarkable at organic to then amplify with influencers or paid media on what actually works as organic is the entire game.

These pieces of content aren't to get you to the three high production ads. These pieces of content are

individual ads themselves, every one of them. This is not throw against the wall and see what sticks. These are fucking, every day we're

fucking marketing and like we want this

video to do well even if it's low-fi like this is our app.

Not it. Run it in the day. Don't spend media on it go organic.

Yeah. The algo does density. Attention is the number one app. organic then

Attention is the number one asset

I wanted to give you a little a little just quick context Yeah first and then so basically

Like as you know eight years ago with the help of you guys you know are the main vision yeah the make vision of the company was distribution and go eCom Direct.

I have a very good memory.

Absolutely.

So we did that with your help, accomplished it, 3X the company, like fantastic. So now the mission today is, so we've analyzed our customer base and it is, it's pro and pro-sumer, very, you know, that's like 99%.

I want to go consumer.

This is the vision of the company.

Everybody in the company is aware of this vision

to go consumer where we are putting things in motion

to do that, but I wanted to run this by you and are we on the right track what am I missing can you

fill in the blanks you know for me in this process because I mean it's gnarly it's a whole different ball game going

pro to consumer because there's a lot of forgiveness in pro the consumer world

world it's going from high school football to the national football league

yeah exactly you're going to the big boy in world now that's what I want to do that's exactly right and it's I mean I

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