I think YouTube Shorts is very big for this audience.

I'm obsessed with it because it's searched.

The amount of people that search YouTube

when they're considering to move to a town

is staggering.

It's second behind Google.

I know that I'm moving in a year to Newton Massachusetts and literally the second place people will type in Newton

schools, Newton Mass parks, country clubs. YouTube is number two.

You started vainer media right now housed under Vainer X, right, in the middle of 2008- 2009 recession.

That's right. Similarly, we started at a tough time, right?

And in both cases, I think there's this underlying belief

that times of crisis can breed innovation and success.

And so...

There's never a bad time to launch a good business.

Correct.

Right, like if you're capable, like we are, you know, in a weird way to your point,

there's a lot of opportunities that happen during times of trouble that wouldn't be there

during times of prosperity.

Both prosperity and ease like we had prior to this last couple of years

or what we're going through right now

generally requires operational capability and talent and execution and grit and

patience and all the things that matter, but makes sense.

...